Good Morning to you! You are reading the words of Jacob Braybrooke, and it’s time to get groovy (It’s possibly best that I don’t use that one again) for your daily track on the blog, because it has always been my day-to-day pleasure to write up about a different piece of music every day! Known for exploring psychological and romantic anxieties in her melodic Dream Pop music, the LA-based multi-instrumentalist and songwriter Caroline Loveglow is a brand new artist who impressed George Clanton and his fellow PR executives at the 100% Electronica label so much with ‘Patience Etc’, her debut single, that they dissuaded her from uploading it to the internet so they could release it properly on their platform. They will be issuing her debut album, ‘Strawberry’, on February 22nd, 2022. Growing up in San Diego, Loveglow developed a love for music and poetry from the age of 12 that was inspired by the textured, emotional rock music that her mother would play to her from Neil Young and Radiohead, and she’s also been influenced by her own passion for her favourite 80’s band, The Cure. Her earliest material was short poems that she’d set to a few chords in her bedroom as a teenager, and this was just her own individual way of exploring the complexities of the world. ‘Happy Happy’ has accompanied the details of her upcoming album and it is just her second single to ever get released. On the single, she grapples with the weight of self-doubt and her indecision. Let’s check out the chatroulette-styled official video below.
“Happy Happy is an ode to escapism”, Caroline Loveglow states in her press release, explaining, “I started building the track with the main guitar line, stayed awake all night until I had the demo completed and a version of what I was hearing in my head. I just wanted the song to feel like this momentous release that I never got to experience in my real life at the time”, in her notes. Kicking off with some Synth-enhanced guitar riffs and layering a Shoegaze-inspired sound atop a tight drum groove, Loveglow tells us to “Take your time, would you sleep inside my mind tonight?” with the aid of some swelling Synth pad work and some hypnotic Pop melodies to keep the upbeat mood of the tone flourishing, and she adds a hearty dose of reverb effects to her own vocals to reflect the story of laborious love that she discusses in the lyrics, and the slow attempts that she makes to grow a relationship with a new partner. The track feels calm and whimsical, with some songwriting that feels precise and punctilious. There’s enough of a punch to the hooks to make proceedings feel catchy and infectious, but she decorates the Indie Pop soundscape with some elements of Vaporwave and Chillwave that introduce some Lo-Fi instrumentals to the mix. It also feels a little Grunge-inflicted in the verses, with a little bit of distortion and some unearthly Drone vocals that are sometimes difficult to truly identify, but they contribute to the nocturnal and swirling sounds of the overall production quite smoothly. This one also reminds me a little bit of Cocteau Twins in how the instrumentation feels drowned in a haze, with some psychedelic guitar riffs and some wistful Synth sequences that feel comforting. Overall, ‘Happy Happy’ was an enjoyable single that sounded like a decent mis-mash of other bands and genres, with some 80’s New Wave influences and subtle nods towards Shoegaze that keeps things feeling eclectic enough to be memorable, despite a conventional structure that keeps everything in the Pop wheelhouse. A crowd pleasing Synth-Pop taster for more.
That’s all for today! Thank you for reaching the bottom of the page as usual today, and I’ll be back tomorrow with another brief review of a new single from another act who will be releasing a new album next February, albeit a name that may seem a little bit more familiar to casual viewers of the blog. This Ealing-based Post-Punk revival band were originally formed as Fear Of Flying in 2007 and their debut album, 2009’s ‘To Lose My Life’, was a number one hit on the UK Albums Chart. They were also seen in BBC’s ‘Sound Of 2009’ poll and were nominated for the BRIT’s Critics Choice Award.
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