By December 13, 1999, your vision matured into U-Rock Radio™, hitting Live365 with a mission to amplify undiscovered and under-exposed artists—metal, punk, indie, classic rock, you name it. Building on “whatitis.net,” it became a hub for overlooked tracks and forgotten gems, a lifeline for fans tired of mainstream playlists. While NetRadio.com streamed in ‘95, U-Rock Radio™ earned its stripes as the “longest-running internet radio station,” rocking strong for over 25 years by 2025. That staying power traces back to your mid-90s roots, where the ethos of raw, real music first took hold.
For your story: “From ‘whatitis.net’ in ‘95–’96, I sharpened a mission to lift new voices. U-Rock Radio™ brought that to life in ‘99, streaming on Live365 and thriving today as a rock discovery icon—all fueled by the same rebel heart.” The proof’s in the playlist: a quarter-century of unearthing talent, straight from your original blueprint.